Tuesday, April 28, 2009

Public speaking rider

To ensure that event participants are pleased with the results of your engagement, we request the following provisions:

In preparation of event
  • Formal emailed letter of speaker request on organization's letterhead identifying the events exact date, time and location.
  • Free parking is provided
  • Detailed directions to meeting room provided at least 1 week prior to event
  • Speaker is offered advanced participation in all media related interviews
  • If tickets are sold or donations are received for the event, immediately after event, speaker receives 50% of donation made with check payable speaker's selected nonprofit*
  • Free event admission is given to speaker and speaker's assistants
  • Any press releases mentioning event, must include link to speaker's website
  • Speaker's assistant is given access to meeting room at least 1 week prior to event to survey setup areas
  • Space provided for speakers Banner display
  • Space provided for speakers Ad table

During event
  • Theme music is played when speaker is being announced (music provided by speaker)
  • Speakers provided bio is read
  • Announcement is made that books are on sale
  • If food is served, take home trays are provided for speaker and speaker's assistants
  • Bottled water provided for speaker
  • Participants complete provided Speaker Feedback Survey
  • Speaker's assistants distribute flyers
  • Speaker's assistants may take pics and simulcast event

Post event
  • On organization's letterhead, letters of thanks with mention of value of in-kind donation of time and follow-up letters of recommendation provided, if requested
  • Any press releases mentioning event, must include link to speaker's website
  • Speaker is provided an emailed copy of all pics and videos for event for full unrestricted use

*Speaker may waive this condition

Friday, April 24, 2009

Twitter and Chicken. Birds of a Feather

KFCImage via Wikipedia

When Popeye's Chicken posted their first tweet, there was not much fanfare. As a matter of fact, very few people noticed outside of Joe from SocializedPR.com. Now that Popeye's, KFC and Church's Chicken all have Twitter accounts, maybe things will get interesting. So far, these fast food giants have been online fine feathered friends (oh come on, you KNEW that alliteration was coming) . @kfc_colonel has commended @PopeyesChicken for having such great friends. Meanwhile, @ChurchsChicken shows no shortage of self-appreciation.

With KFC's Unfry Day coming up and its partnership with @oprah to offer free Kentucky Grilled Chicken Two-Piece Meal Coupon, we shall see if the combination of a Twitter presence and free food will boost sales for the Colonel. Is it just

Popeyes Chicken & BiscuitsImage via Wikipedia

a coincedence that the very next day, Church's will announce its “Renewed Community Focus” and call to put away gimmicks and get down to the business of “Community”? Now that many consumers are staying home and cooking for themselves, are we in for a kinder gentler fast food war? (I blame Obama and hope.)

But, seriously, I can't help but to wonder how difficult it must have been to convince the key decision makers of these companies to buy into the social media hype.

See what happens when your Marketing Director doesn't recognize genius quickly enough. Your company name goes on sale to the highest bidder. No worries. Somehow, I don't believe any of these Tweet'amis campaigns will compare to Burger King's Subservient Chicken, anyway.

Church's ChickenImage via Wikipedia

Current "blue crescent" logo (1999–p...Image via Wikipedia


Image representing Twitter as depicted in Crun...Image via CrunchBase

Contact staff writer JC Lamkin at 215-843-1039 or jclamkinpmp@gmail.com

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Tuesday, April 14, 2009

It's Twitter. It's not about you.

For Immediate Release
Karen Haber-Williams
Public Relations Manager
(215) 843-1039

"Twitter. It's Not About You."

Revive Your Business...Be Social!

Hosted by the African American United Fund

Philadelphia, PA, --- The African American United Fund, a 501(c)3 welcomes all to attend the Revive Your Business...Be Social! workshop, on Wednesday, May 6, 2009, 6:30 - 7:30 p.m. at the African American United Fund Conference Room, 2227 N Broad Street, Philadelphia, PA 19132. Free will donations to The Fund may be made online, mailed in to African American United Fund, 2227 N Broad Street, Philadelphia, PA 19132 or presented at the workshop.

This very applicable and relevant workshop will provide easy step-by-step instructions and give real-life scenarios especially for skilled laborers on reaching customers online. Participants will learn how to properly use Twitter and other social media platforms to engage prospective customers. If you can read, write and click, you should attend this workshop.

This social media for beginners workshop will answer the following questions:

* How should you use the internet to find customers who need your services?

* What is mini-blogging? And, why should you care?

* Should you use live web streaming to showcase your storefront business activities?

Participants must RSVP online for the Revive Your Business...Be Social!, http://social-networking-phila.eventbrite.com/ workshop or call AAUF at (215) 236-2100. Don't let your inability to find a babysitter for the children keep you from participating in this pivotal event. An babysitter, who can help your child with his or her homework, will be provided on-site so you may focus on this riveting workshop. Healthy snacks (apples, oranges, etc.) will be provided for the children. Established
in 1982 as a not-for-profit corporation, the African American United Fund is a GPUAC agency. The African American United Fund (The Fund) raises and utilizes funds to support the growth,
development and empowerment of the African American community and in turn, society at
large. The Fund advocates volunteerism, mutual aid, and self-help to collectively support,
strengthen and economically empower African American communities.

This interactive workshop will be facilitated by tech expert, JC Lamkin, PMP, President of Gypsy Lane Technologies (GLT), a professional Internet solutions company headquartered in the Germantown section of Philadelphia with training offices in Philadelpia and King of Prussia, PA. GLT specializes in best-in-class database development, website development, social media strategies, webcasting, online marketing, Flash multimedia and content management solutions. GLT features an integrated team of project managers, web consultants, creative designers, writers, coders and marketing professionals who know how to get online results. Ms. Lamkin will also be available to sign copies of her book, “Fabulous & Tech-Filled, Volume 1” . Listen to the audio from a previous social media workshop or view the video trailer from a previous workshop. Check the GLT Evite page for more information on other upcoming workshops.


Hash tags for this event: #AAUF #sm4labors @TechCrusader #sm #philly #phila

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