Friday, April 24, 2009

Twitter and Chicken. Birds of a Feather

KFCImage via Wikipedia

When Popeye's Chicken posted their first tweet, there was not much fanfare. As a matter of fact, very few people noticed outside of Joe from Now that Popeye's, KFC and Church's Chicken all have Twitter accounts, maybe things will get interesting. So far, these fast food giants have been online fine feathered friends (oh come on, you KNEW that alliteration was coming) . @kfc_colonel has commended @PopeyesChicken for having such great friends. Meanwhile, @ChurchsChicken shows no shortage of self-appreciation.

With KFC's Unfry Day coming up and its partnership with @oprah to offer free Kentucky Grilled Chicken Two-Piece Meal Coupon, we shall see if the combination of a Twitter presence and free food will boost sales for the Colonel. Is it just

Popeyes Chicken & BiscuitsImage via Wikipedia

a coincedence that the very next day, Church's will announce its “Renewed Community Focus” and call to put away gimmicks and get down to the business of “Community”? Now that many consumers are staying home and cooking for themselves, are we in for a kinder gentler fast food war? (I blame Obama and hope.)

But, seriously, I can't help but to wonder how difficult it must have been to convince the key decision makers of these companies to buy into the social media hype.

See what happens when your Marketing Director doesn't recognize genius quickly enough. Your company name goes on sale to the highest bidder. No worries. Somehow, I don't believe any of these Tweet'amis campaigns will compare to Burger King's Subservient Chicken, anyway.

Church's ChickenImage via Wikipedia

Current "blue crescent" logo (1999–p...Image via Wikipedia


Image representing Twitter as depicted in Crun...Image via CrunchBase

Contact staff writer JC Lamkin at 215-843-1039 or

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